Implementation and instance optimization
Configure domains, SSL, fields, imports, roles, and security groups. Review existing assets, data quality, forms, programs, and synchronization issues when improving an established instance.
Oracle Eloqua consulting & implementation
Eloqua expertise.
From setup to scale.
Oracle Eloqua is a core On Beat Digital specialty. We handle implementation, campaign operations, lead scoring, CRM integrations, reporting, and the technical details that keep enterprise marketing moving.
Let’s work on itFROM THE BIG PICTURE TO THE BUILD
What we can
work on together.
Campaign and program canvases
Design and build nurture programs, behavioral triggers, re-engagement, onboarding, event follow-up, and dynamic content. Connect strategy, execution, testing, and reporting.
Forms, progressive profiling, and CDOs
Create forms with hidden fields and processing logic, integrate them with AEM and other websites, and use Custom Data Objects to activate account, product, and lifecycle information.
Lead scoring and sales handoff
Build behavioral and demographic scoring models, qualification thresholds, routing, and nurture logic. Connect event capture tools such as iCapture to Eloqua and Salesforce.
CRM and business-data integrations
Implement bidirectional field mapping, custom object handling, synchronization, and lead handoff with Salesforce and other CRMs. Bring warehouse and API data into campaign activation.
Insight reporting and enablement
Build Eloqua Insight and campaign reporting, including newsletter and annual performance analyses, and connect data to Power BI, Tableau, and CRM funnel views. Support testing, documentation, and training for internal teams.
SPECIALIST CAPABILITIES
Depth where
the work happens.
Campaigns and marketing operations
- Campaign and program canvas design
- Dynamic content and segmentation
- Behavioral and demographic lead scoring
- A/B testing, nurture, and event follow-up
Data, integrations, and reporting
- AEM forms and progressive profiling
- Custom Data Objects and field mapping
- Salesforce synchronization and lead routing
- Eloqua Insight, Power BI, and team training
A CLOSER LOOK AT THE WORK
From challenge
to implementation.
Eloqua & Salesforce
iCapture → Eloqua → Salesforce
Connected event capture to Eloqua form processing, lead scoring, nurture, and Salesforce routing, replacing a manual handoff with a coordinated workflow.
CONNECTED CAPABILITIES
The right expertise,
around the same table.
Most business problems span more than one system. We bring the relevant skills together around your goals.
AEM consulting & development Marketing strategy & automation Data engineering & integrationsEXPLORE THE TECHNICAL DETAIL
Specialist depth.
Connected to the service.
CRM & marketing-data integration
Connect the event, the contact, the account, and the campaign without losing the meaning of the handoff.
Explore the topicMarketing & channel data connectors
Bring channel and platform records into a shared reporting foundation with clear access, refresh, and definitions.
Explore the topicPower BI & reporting architecture
Connect reporting models, source access, refresh, and business definitions to useful stakeholder views.
Explore the topicA FEW GOOD QUESTIONS
Clarity before
complexity.
Can you implement or optimize Oracle Eloqua?
Yes. Eloqua is a core specialty. We work across setup and configuration, forms, field mapping, campaign and program canvases, lead scoring, integrations, Insight reporting, and ongoing optimization.
Can you integrate Eloqua with AEM and Salesforce?
Yes. Our work includes AEM form integration, tracking and progressive profiling, bidirectional CRM synchronization, custom object handling, qualification, and lead-routing workflows.
Do you work with Eloqua Custom Data Objects?
Yes. We use CDOs and custom field mapping to connect account, product, contract, and lifecycle data to segmentation, dynamic content, triggered campaigns, and reporting.
Can you help our internal marketing team?
Yes. We provide hands-on campaign and integration work alongside documentation and training for marketers, CRM administrators, and sales users. We can also review and improve an existing Eloqua instance.