Campaign orchestration
Design nurture programs, audience rules, event triggers, and reusable campaign operations around a defined customer journey.
Marketing strategy & automation
Keep your marketing
in motion.
Our marketing automation services connect campaigns, email nurture, lead scoring, and CRM workflows from first interaction to sales follow-up. We build the integrations and reporting that help marketing and sales work from the same playbook.
Let’s work on itFROM THE BIG PICTURE TO THE BUILD
What we can
work on together.
Lead scoring and routing
Translate intent and engagement into understandable scoring models, routing logic, and handoffs your sales team can use.
CRM synchronization
Connect marketing platforms and CRM records with field mappings, validation rules, and clear ownership of data updates.
Operational visibility
Surface workflow failures, conversion gaps, and reporting inconsistencies so teams can investigate and improve the process.
SPECIALIST CAPABILITIES
Depth where
the work happens.
Eloqua Implementation & Optimization
- Initial setup & configuration (CNAMEs, SSL, field mapping)
- Form creation, progressive profiling, hidden fields
- Lead scoring models and programs
- Multi-step nurture workflows
- Eloqua Insight reporting and dashboards
- Custom campaign canvas design
- Data imports, cleansing, and normalization
- Security groups, user roles, and governance
Cross-Platform Automation
- Salesforce, HubSpot, Marketo, and Pardot integration
- Webhook & API-based custom flows
- CRM → MA bidirectional sync
- UTMs, cookies, and session tracking
- Form tracking (native, iFrames, 3rd-party forms)
- Account-based marketing (ABM) workflows
Behavioral & Lifecycle Triggers
- Dynamic nurture paths based on clicks, visits, downloads
- Cart abandonment sequences
- Post-demo or trial onboarding journeys
- Inactivity or churn prevention programs
- Dynamic wait steps and re-engagement logic
AI-Powered Enhancements
- Content recommendation scoring (via ODIN)
- Predictive unsubscribe/bounce prevention
- Subject line and send-time optimization
- Automated lead prioritization
- Multi-touch attribution modeling
Performance Reporting
- Eloqua Insight & campaign dashboards
- CRM-integrated funnel views
- Marketing-sourced pipeline tracking
- Email fatigue and deliverability analytics
- Weekly optimization insights via SatelliteAI
A CLOSER LOOK AT THE WORK
From challenge
to implementation.
Marketing Technology
Advanced Email Scheduling
Intelligent email scheduling system that optimizes send times based on recipient behavior and engagement patterns.
CONNECTED CAPABILITIES
The right expertise,
around the same table.
Most business problems span more than one system. We bring the relevant skills together around your goals.
Oracle Eloqua consulting & implementation Data engineering & integrations Analytics & business intelligenceEXPLORE THE TECHNICAL DETAIL
Specialist depth.
Connected to the service.
CRM & marketing-data integration
Connect the event, the contact, the account, and the campaign without losing the meaning of the handoff.
Explore the topicHubSpot data & attribution
Investigate how a form interaction becomes a contact and how that contact connects to a deal.
Explore the topicMarketing & channel data connectors
Bring channel and platform records into a shared reporting foundation with clear access, refresh, and definitions.
Explore the topicA FEW GOOD QUESTIONS
Clarity before
complexity.
Which marketing platforms do you support?
Our service offering includes Eloqua campaign automation and integrations with Salesforce and HubSpot. The exact platform and API scope is confirmed during discovery.
Can you improve an existing automation setup?
Yes. We can audit current campaigns, lead lifecycle logic, CRM synchronization, and reporting, then prioritize fixes around your operational bottlenecks.
What is marketing automation, and why does my business need it?
Marketing automation refers to using software platforms to automate repetitive marketing tasks like email campaigns, lead scoring, nurture flows, and reporting. It enables more timely, personalized, and scalable engagement with leads and customers—without manual effort.
Which platforms do you support?
We specialize in Eloqua, but we also work with Marketo, HubSpot, Salesforce Pardot, and custom-built marketing systems. Our integrations span across CRMs, CDPs, and analytics platforms.
Can you implement or optimize Eloqua for us?
Yes. Eloqua is a core specialty. We provide implementation, forms, progressive profiling, lead scoring, campaign and program canvases, field mapping, CRM integration, and reporting.
Do you offer both strategy and execution?
Absolutely. We help design intelligent campaign logic and build it. From ideation to implementation to testing and reporting—we handle the full automation lifecycle.
Can you integrate marketing automation with our CRM (e.g., Salesforce)?
Yes. We handle bidirectional syncing, field mapping, lead hand-off logic, and custom object handling between Eloqua and CRMs like Salesforce, HubSpot, and Dynamics.
How do you personalize content or journeys?
We use dynamic content blocks, behavior-based triggers, segmentation rules, and progressive profiling. We also layer in AI-driven insights (via ODIN) to recommend personalized experiences at scale.
Can you create lead scoring models for us?
Yes. We design and deploy both behavioral and demographic scoring models in Eloqua (and others), tailored to your buyer journey and sales funnel thresholds.
Do you support Account-Based Marketing (ABM)?
Yes. We build custom ABM workflows based on firmographic filters, intent data, and CRM targeting logic. We also support personalized nurture flows and engagement scoring for key accounts.
Do you help with reporting and dashboards?
Definitely. We build native Eloqua Insight dashboards, as well as custom Power BI or Tableau views, integrating Eloqua data with CRM, sales, and web analytics.
How long does a typical Eloqua implementation take?
The timeline depends on data preparation, domains, campaign scope, integrations, scoring, migration, and review requirements. We agree milestones and an implementation estimate after assessing the instance and delivery scope.
Can you help migrate between marketing automation platforms?
Yes. We offer migration services between all major marketing automation platforms including Salesforce Marketing Cloud, Eloqua, Marketo, HubSpot, Pardot, and others. Services include asset recreation, field mapping, historical data import, and re-platformed workflows.
Do you offer training for internal teams?
Yes. We provide custom training sessions for all major marketing automation platforms, live or recorded, tailored to marketers, CRM admins, and sales users.
Can you fix or clean up our current marketing automation instance?
Yes. We audit your marketing automation platform for unused assets, inefficient programs, broken forms, deliverability issues, and syncing errors—and provide remediation with platform-specific best practices.
Do you support compliance and data privacy (GDPR, CCPA)?
We work with your responsible stakeholders to define consent, opt-out, suppression, access, retention, and data-handling requirements. Implementation can include validation, permissions, logging, masking, and encryption where appropriate. Applicable requirements and acceptance checks are agreed for the project.
What types of campaigns do you typically automate?
Examples include: Welcome/onboarding sequences, Lead nurture campaigns, Demo follow-up tracks, Re-engagement flows, Event/trade show follow-up, Post-sale satisfaction and upsell sequences.
How do you measure success in automation?
We track: Lead-to-MQL conversion, Email engagement (opens, CTR, heatmaps), Campaign-influenced pipeline, Velocity through the funnel, Lead scoring accuracy, Automation ROI.
What makes your automation services different?
We combine technical expertise (Eloqua, Salesforce, AEM) with AI-powered strategy using tools like ODIN and SatelliteAI. This allows us to go beyond automation—and into optimization.
Can you help with multivariate testing in Eloqua?
Yes. We can set up A/B and multivariate tests for subject lines, send times, CTAs, and layout. We also interpret test data and fold learnings into future campaigns.
Can you connect Eloqua to our website or CMS (e.g., AEM)?
Yes. We regularly integrate Eloqua forms into Adobe Experience Manager (AEM) and other CMS platforms, with support for progressive profiling, tracking, and redirect logic.
How do you ensure email deliverability?
We monitor bounce rates, spam scores, domain reputation, and DKIM/SPF compliance. We also offer warm-up strategies, list cleansing, and fatigue scoring.